Opening the door to successful communications campaigns for the environmental movement
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GMT's monthly e-newsletter for September 2008

Word Count: 1,773
Read Time: 5 minutes

In this issue you will find:
1. Member Connections
2. Be in the Know – How GMT Tools Can Help Your Group
3. Buzz from the Beat
4. Link(s) of the Month
5. Community Coverage
6. GMT Welcomes 3 New Members

A memorable and effective marketing tagline is often the envy of all who are looking to build their brand.  Read about a number of nonprofits who got it right:

Welcome to GMT's monthly e-newsletter for July 2008.

Word Count: 1,375
Read Time: 5 minutes

In this issue you will find:
1. Member Connections
2. Be in the Know – How GMT Tools Can Help Your Group
3. Buzz from the Beat
4. Link(s) of the Month
5. Community Coverage
6. Support: Database Do’s and Don’ts
7. Opt out instructions

Let us know what you think of the new site, our services and ways we can help you. Drop your name and number into the box below and our comment line will call you for feedback.


(Next week we give the step-by-step to everyone that leaves a comment).

I was listening to this Ted talk (clipped below) on design and this quote jumped out at me.

"Advertising is a price people pay for being unoriginal."

It raised questions for me about what would users tell their coworkers, friends and others they campaign about Green Media Toolshed. What do we want them to say? How are we original?

In 2000, we started Green Media Toolshed to serve the movement and help environmental groups communicate more effectively with the public.  We are committed to that vision.

In the last several years, the world has changed. Communication is no longer just a challenge of reaching out but continues to be a challenge of connecting within and across our movement.

Netcentric Campaigns provides a really helpful tip sheet on what webcasting is and what you need to get started. Check out their helpful
post.

Check out the American University Center for Social Media's June 17
Beyond Broadcast event. Details:

Beyond Broadcast panel topics include:

* Maps as Public Media
* The rise of DIY public media
* Visualizing Public Media Futures
* Participatory journalism and internet futures
* Mapping the Money

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